Elizabeth Matthews began her career in the Press Room of NBC News and later at TBWA\CHIAT\DAY advertising agency working with Fortune 500 powerhouses Levi Strauss, Reebok, Mitsubishi and Verizon. She gained decades of experience crafting brand identities and messaging on & offline, creating viral campaigns, prepping key executives for media appearances, and securing media placements from CNN to Oprah and the Wall Street Journal to Vogue.